23rd Edition of the International Exhibition of Humor

Theme of the year: SAY NO TO DRUGS!

  • First of all, we point out that the city of Bordighera turns 500 years old, having been founded in 1470 by 32 families who, gathered in assembly, decided to rebuild a village that had been destroyed. (

    There are not many drawings left of this edition with a very explicit theme, in a complex historical period.

    Bill Brewer, USA, wins the Palme d'Or, Dante Petrini, Italy, the Golden Date of the Fixed Theme and Nehar Tublek, Turkey, designs the manifesto. Giovannino Guareschi, Italy, wins the Palme d'Or for Humorous Literature with "Don Camillo and the Youth of Today".

  • The events of the week include a round table on "Humor in the civilization of images" chaired by Guido Guarda, journalist and writer of image criticism. With the participation of Umberto Domina, Alfredo Ferruzza, Pino Zac and Vezio Melegari.

    Iva Zanicchi is the guest of honor of the awards ceremony. The famous singer interprets some songs that Mikis Teodorakis composed for her.

    Three other events enrich the 23rd edition:

    Dick Ericson, P.R. manager of the National Cartoonist Society arriving to deliver the "Distinguished Service Award" to Cesare Perfetto, the highest recognition for non-designers.

    Victor Veselovski, Culture Director of Literaturnaja Gazieta in Moscow, attends the closing of the Exhibition.

    Finally, the Salone embarks on a cruise in the Mediterranean on the motor ship Michelangelo with Sophia Loren, Raymond Peynet, Carlo Silva and Adele and Cesare Perfetto.

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The Awards

The Salone recognizes the artistic qualities of the participants in drawing and literature with several awards. Some prestigious institutions have wanted to add their patronage such as the Council of Europe, the Presidency of the Republic, the City of Bordighera and various other regional bodies and private foundations. The main prizes that are awarded by juries of outstanding personalities are the Palme d'Or trophy which represents the highest recognition for the Authors, the Golden Date and the Silver Date.

The drawings

Books of the year

  • 1970 Goldoni Letteratura umoristica
  • 1970 Guareschi Letteratura umoristica
  • 1970 Thurber & White Letteratura umoristica
  • 1970 Levenson & Darrow Letteratura illustrata
  • 1970 Feslikenian Letteratura ragazzi
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    The works are the intellectual property of the authors, protected by copyright, and are exhibited on the site for the sole purpose of preserving the cultural heritage of the "Salone”.

    Salone Internazionale dell'Umorismo

    The event could not have lasted for over fifty years without the contribution of numerous "volunteers" and "precepts" who brought enthusiasm and desire to do whatever the task received, with nineteenth-century shifts! From the choice of the drawings, to the preparation of the panels (always the same every year), to the posting with various pins of the hundreds of drawings up to the presence on stage.

    We therefore want to thank, in absolutely no order but with equal contributions, all those who come to mind, apologizing if we miss some, but we are ready to fix it!

    Sponsors: Agnesi, Olio Calvi, Olio Carli, Pallanca, Martini & Rossi, Atkinsons, Seat - Pagine Gialle, Fiat, Citizen, La Stampa, Radio Montecarlo, etc.

    The accommodation activities, Chez Louis, Bar GP, La Vecchia, Mino du Re Dolceacqua, Terme di Pigna, Ristorante Cacciatori Imperia, Hotel Michelin,

    Presenters: Luisella Berrino, Cesare Viazzi, Roberto Basso (Rama di Palma d'Oro 1985)

    The employees of the Autonomous Tourist Board and of the Municipality of Bordighera