Theme of the year: THE WORLD CUP, PASSION AND FUN
In 1989 the world of football is already in a state of excitement for the World Cup which will take place in Italy in 1990. The Show plays in attack and helps to fuel the collective expectation by bringing its own humorous contribution made up of drawings and books. All the participants from China, Korea, Eastern countries or South America unleash their imagination: the drawings are really fun! And Cesare Perfetto did well because the exhibition is exhibited in Milan, Turin, Città di Castello, Strasbourg and other European capitals. Not only that, in Milan there is a conference entitled "Yes to smiles, No to violence in the stadium: a therapy to recommend" with the participation of sportsmen, politicians, magistrates, psychologists and ... humorists! One of the first attempts to analyze mass phenomena in stadiums.
Pietro Ardito was awarded the Palma d'Oro for drawing; Huseyn Cakmak wins the Dattero d'Oro for the Fixed Theme design and Hanspeter Wyss designs the poster. Guglielmo Zucconi wins the Palma d'Oro for humorous literature with "Italy wakes up at 2.15pm".
Renovation works of the Teatro del Palazzo del Parco require the transfer of the final evening to the splendid Roof Garden of the Sanremo Casino where, with the nice presentation of Luisella Berrino of Radio Montecarlo, the prizes are awarded. Whereas the traditional rooms of the exhibition are still available, there are exhibitions of posters by Luigi Castiglioni inspired by sports, of a solo show by Jacovitti and of the official Italia 90 posters by Alberto Burri, together with a series of stamps celebrating the Salone.
The Salone recognizes the artistic qualities of the participants in drawing and literature with several awards. Some prestigious institutions have wanted to add their patronage such as the Council of Europe, the Presidency of the Republic, the City of Bordighera and various other regional bodies and private foundations. The main prizes that are awarded by juries of outstanding personalities are the Palme d'Or trophy which represents the highest recognition for the Authors, the Golden Date and the Silver Date.
The event could not have lasted for over fifty years without the contribution of numerous "volunteers" and "precepts" who brought enthusiasm and desire to do whatever the task received, with nineteenth-century shifts! From the choice of the drawings, to the preparation of the panels (always the same every year), to the posting with various pins of the hundreds of drawings up to the presence on stage.
We therefore want to thank, in absolutely no order but with equal contributions, all those who come to mind, apologizing if we miss some, but we are ready to fix it!
Sponsors: Agnesi, Olio Calvi, Olio Carli, Pallanca, Martini & Rossi, Atkinsons, Seat - Pagine Gialle, Fiat, Citizen, La Stampa, Radio Montecarlo, etc.
The accommodation activities, Chez Louis, Bar GP, La Vecchia, Mino du Re Dolceacqua, Terme di Pigna, Ristorante Cacciatori Imperia, Hotel Michelin,
Presenters: Luisella Berrino, Cesare Viazzi, Roberto Basso (Rama di Palma d'Oro 1985)
The employees of the Autonomous Tourist Board and of the Municipality of Bordighera